Wednesday, July 15, 2009

WANTED: TEENAGERS' OPINIONS

A very interesting news article:

Media execs rocked by 15-year-old's blunt, blistering analysis

Teens don't use Twitter, nor do they read newspapers. They also hate advertisements, and they're really, really into free music.

Nope, those aren't the results of some bone-headed new survey; instead, they come straight from the keyboard of one Matthew Robson, a 15-year-old Morgan Stanley intern whose candid report on his friends' TV, music, and online habits set the media world on fire this week.

According to The Guardian, Robson's bosses at Morgan Stanley's European Media group were so impressed with the teen's report—"one of the clearest and most through-provoking insights we have seen," one Morgan Stanley exec said—that they promptly sent it out to their C-level clients.

The response, apparently, was immediate, with "dozens and dozens" of high-level clients "e-mailing and calling all day," the Guardian reports.

[...]

And so I challenge you, my teen readers (or those of you older than 13, anyway) to do what Robson did: write up a clear, concise, honest report on what you and your friends are watching, listening to, texting, and tweeting (or not, as the case may be). Send it right here (please be sure to include your first name, age, and your home town), and I'll include the best excerpts in a future post. Go ahead and let us have it, straight—the floor is yours.

LINK TO THIS ARTICLE



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